Jackys zweiter absolut sinnloser Blog: Oktober 2011

Donnerstag, 13. Oktober 2011

Reflection on Design Unit

During this unit, I’ve learned how to work with design rules and how to create a proper poster. The most important rules are the “Rule of Thirds” and the “Rule of Hierarchies”: When you divide the picture into nine equal parts, the stress is at the intersections and power is shown from left to right and top to bottom. Elements that are above or in front have greater power or importance to the picture. Another rule is the “Rule of Contrast”: Contrast is the use of darkness and brightness to emphasize objects and to create mystery or sense of uncertainty as well as suspense because pictures without contrasts are boring and monotonic. Repetition is used for emphasizing certain parts of a design. Using some parts of the design piece again and repeating them reinforces their importance.

When I first started with my drafts I wanted to do something different than I actually produced: I wanted to use pictures and write only horizontal. But then I got started and searched pictures and I didn’t find anything big enough that I’d like, so I canceled the pictures. I was inspired by the Nike-Advertisement because it kind of appealed to me because it was so clear and dynamic.

Finally I used a lot of contrast to create a clear poster that would be big enough for A0. I didn’t use the rule of thirds, because there are no pictures in my poster. Hirachies is expressed through change of size of fond: The words that are more important are bigger than other ones. I didn’t really use repetition, but I used the same fond for everything and I had my concept that I repeated and followed for all three posters.