Sonntag, 11. September 2011

SUMMARY

Rule of Thirds: 
power shown from left to right + top to bottom, use the grid, stressing of intersections

Rule of Hirachies:
Objects + people above or in front have greater power/importance

Rule of Contrast:
use of darkness + brightness to empasize objects, create mistery, sense of uncertaints, suspense

Rule of Repetition:
for emphasis, reinforcement

Rule of Alignment: 
Things are aligned with one another, no widons or orphons

Rule of Proximity:
Things are equal distances frome one another and the edges of the document

Freitag, 9. September 2011

Dienstag, 6. September 2011

example, addition

from 7:25 it's kind of interesting:
first, tony jaa's opponent jumps on the table --> he has more power.
then, tony comes from the LEFT side, jumps up and knocks him down from the table --> he is higher and has more power.

http://www.youtube.com/watch?v=6eV8hc-6WvY

Rule of thirds - example

clearly from 2:30 min, better from 5:30 min

whenever tony jaa is on the left side, he is strong or in the position of power; he controls the situation. (in the beginning almost all the time). everytime he knockes his opponent out, he is on the left side.

whenever he is on the right side, he is in the weak position: he is beaten/defeated. (mostly in the last part of the video, from 5:30 min)

http://www.youtube.com/watch?v=6eV8hc-6WvY

RULE OF THIRDS


In pictures/movies, important things should always be placed on the intersections of the lines that divide the picture/screen in nine pieces.


The strong characters are usually on the left side (because you read from left to right, even a movie/picture) and the weaker characters on the right side. Really weak characters are always in the middle.

If somebody is higher or in the front, he has usually more power.

Definitions: CONTRAST and REPETITION

Contrast is the difference between design elements in a poster (colour, size, topic).


Repetition is the reusing of same or similar elements in the poster.
http://www.presentationzen.com/chapter6_spread.pdf

3. poster draft (contrast+repetition)

2. poster draft (contrast)

1. poster draft